Brand Design

My studio creates logos and visual identities for organisations big and small. We have worked in various sectors including broadcast, publishing, arts & culture and education.

I am the creative lead on all projects in my studio, and I am your primary point of contact from the first conversation about your brief to the final conversations about your style guide and identity rollout. I work on small projects alone and form teams for bigger projects. I also work directly with your in-house creatives. With these intimate setups, you and I establish a collaborative, creative, enjoyable relationship, avoiding frustrating and costly miscommunication, and keeping costs down.

Our visual identity work is usually preceded by brand strategy. If your organisation has recently worked with brand strategists, I look forward to you talking me through this work. If you have not yet worked on your brand strategy, I can introduce you to my excellent partners. They will lead the charge with this important work and I will follow their progress, so that I can get under the skin of your organisation before I begin the visual work.

Over the years and over many projects, I have developed a framework which I refer to when I am designing a brand, or when I am advising others about their project. You can read about my framework in this article: How To Organise A Great Rebrand (For Business Leaders Who Have Never Done it Before).