About
Hello there. I am Matthew Rudd. Sometimes I work with my circle of collaborators to look after your entire branding project. In other cases, I work independently to help you develop your brand. I like to work closely with you, so we can learn from each other’s expertise, enjoy the creative process, and come up with great work without wasting time.
I draw inspiration from the world of art because this leads to fresh and long-lasting ideas. It means that I don’t get too distracted by current trends, or by what other brands are doing.
I like to make things which are beautiful. This works in a commercial sense because beautiful branding engages people in an emotional way. In more general terms, I am keen to enrich people’s lives a little bit, and to avoid creating visual noise in the world.
Alongside my commercial work, I make photography-based art. Sometimes the brand work inspires the art, and sometimes it’s the other way around. I used to worry that spending time on both disciplines was an unhelpful dilution of my efforts. I was lucky enough to meet Milton Glaser in 2013. I saw how the two disciplines strengthened one another in his work, and I came to believe wholeheartedly in the benefits of working on both in tandem.
I grew up with artist parents. I studied Visual Communication at Central Saint Martins and The Royal College of Art and I set up my London studio in 2002.