Hello there. I am Matthew Rudd. Sometimes I work with my circle of collaborators to look after your entire branding project. In other cases, I work independently to help you develop your brand. I like to work closely with you, so we can learn from each other’s expertise, enjoy the creative process, and come up with great work without wasting time.
I draw inspiration from the world of art because this leads to fresh and long-lasting ideas. It means that I don’t get too distracted by current trends, or by what other brands are doing.
I like to make things which are beautiful. This works in a commercial sense because beautiful branding engages people in an emotional way. In more general terms, I am keen to enrich people’s lives a little bit, and to avoid bringing more unwelcome visual noise into the world.
Alongside my commercial work, I make photography-based art. Sometimes the brand work inspires the art, and sometimes it’s the other way around. I used to worry that spending time on both disciplines was an unhelpful dilution of my efforts. I was lucky enough to meet Milton Glaser in 2013. I saw how the two disciplines strengthened one another in his work, and I came to believe wholeheartedly in the benefits of working on both in tandem.
I grew up with artist parents. I studied Visual Communication at Central Saint Martins and The Royal College of Art and I set up my London studio in 2002.
Working with Matt and his team on our new brand identity was a joy from the beginning to the end. It’s rare to find someone who is not only incredibly creative and talented, but also has the ability to look at a project from totally different angles, can immerse themselves in understanding your business and its challenges, is collaborative, professional, and focused on delivering everything you need, when you need it. I can’t wait for an opportunity to work with him again.
Refining the Framestore brand required careful craft and sensitivity. As a large organisation, with five international offices and an ever-evolving creative output, there were many elements and applications to consider. Matt Rudd and his team listened to our requirements and through careful questioning and collaboration have successfully managed to incorporate both Framestore’s heritage and future goals into their response. We are very pleased with the results, and I look forward to working with Matt again.
Matt opened our eyes to a world of possibilities. The Very.co.uk logo used to be just a logo; now it is a dynamic, rich, memorable branding system that is loved throughout the organisation. Matt collaborated at every stage with endless ideas and great execution. We would love to work with him again.
Working with Rudd Studio was a very positive experience. They took the time to completely understand our company and the brief, and created designs that whilst reflecting our history allowed us to modernise the whole brand without comprising our heritage.
Collaborating with Matt on developing a new multi-channel brand identity for Very.co.uk was nothing short of bliss. Great ideas, brought together in a clear and inspiring way. He won our confidence from the first meeting and justified our faith throughout.
Matt is a brilliant talent and the go-to man for cutting-edge design that makes brands stand out in a cluttered market.