Projects / 4hd Identity

Our logo for 4hd
Our logo for 4hd

4 in high definition

For Channel 4’s new high definition service, we sought to develop a crisp, clean logo which would suggest the qualities of high definition television.┬áThe design of the ‘h’ and the ‘d’ allowed us to show the logo emerging from abstract, swirling lines. The animation is all about the appearance of definition.

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