I am Matthew Rudd – a brand designer, an artist and a musician. Please scroll down and click on things.
Working in partnership with Undivided, we have created a new visual identity and positioning for ITN. This is the first major rebrand for the production company since the early 2000s, and the first major change to its iconic logo since 1970.
We built the new logo around the original, simple ITN letterforms to signal a continued dedication to accuracy and impartiality. But this time we set free the rigid, angular line around the letters so that it can move and respond to stimulus like a living cell.
Warwick Arts Centre Rebrand
Working in partnership with Undivided, we have created a new positioning and visual identity for Warwick Arts Centre.
We designed a Bowie-inspired cut-up logo and we threw it around with other typography and pictures to create a joyful, emotional and unexpected new brand.
Matt releases EP of original songs
2020 was a really difficult year. It did however provide the gift of time. I was able to finish my EP – a collection of six songs which I wrote, performed and recorded with a little help from my friends.
Working on the music for me was a joyful antidote to the challenging events of 2020. I am pretty sure you will feel some of this joy in my cover design. I hope you also feel it in the music, and that you get some of the pleasure from listening to it that I got from making it.
ITV Network Rebrand
When we made our new logo design ‘pick colours’ from its environment, it felt like we were helping ITV with their ambition to be seen in a new light. Making the identity colourful and dynamic made it feel more friendly and less corporate.
I led a pop-up team to develop a completely new visual identity across the network. A group of fifteen creatives was formed from myself and my collaborators, along with designers and producers from ITV’s own creative department.
In this series I photographed scenes of nature and added radial ‘colour amplifications’. From a distance the artworks feel like abstract paintings. On closer inspection you see the roles that photography and flowers play.
The coming-together of the natural and the man-made in these works leads to a shameless colour-fest. Maybe it also encourages people to look again at the beauty of the natural world, and to reflect on our troubled relationship with it.
I find that art is a great source of inspiration when designing brands. It helps me to make things which engage people in an emotional way.
Channel 4 Identity 2010 to 2015
Channel 4 wanted us to re-think its on-screen branding, keeping its iconic logo centre-stage. My idea was to look at the logo from different angles, like the Cubists did a hundred years ago, and like Channel 4 do now.
I presented the idea with my own animations. I got the go-ahead and worked with my collaborators Oscar Gonzalez and Sylvie Minois to produce the final animations.
Buy Matt’s art online
It’s now very easy to order limited edition prints of my artworks from matthewrudd-art.com. The print sizes correspond with ready-made frame sizes. They are printed on Hahnemühle Photo Rag® FineArt giclée paper, with inks which will last for over a hundred years.
Of all the tools available to artists and designers, my favourite is colour.
Artworks Which Colour-Pick like ITV
I was excited about the way that the colour-picking ITV logo behaved. I wanted to make artworks which used my photographs and mixed in colour-picking shapes and patterns. As I worked, I was thinking of the art of Bridget Riley, Gerhard Richter, Jackson Pollock and Ansel Adams.
My friend and collaborator Steve Jones created bespoke software which, with all sorts of adjustable parameters, could create large numbers of dots or lines, each one picking colour from the image.
Framestore – a bunch of super-clever people working in film, advertising and content – wanted an evolution of their identity rather than a revolution. We worked with a light touch to conceptualise and deliver this brand design project in its entirety.
After a thorough and collaborative process where we explored the right amount of transformation, we created a full range of print materials, signage, merchandise, and a comprehensive style guide.
Red Arrow Studios Identity
This global entertainment group wanted something authoritative and yet fun for their new identity. We came up with this ‘slinky’ concept.
After a thorough and collaborative process to develop the idea, we delivered a full range of print materials, logo animations, an extensive website and a comprehensive style guide.
Working in design, art and music doesn’t help me to tell a neat and tidy story here. But where is the fun in neat and tidy?
Artworks With Words
Some people want art to move them in an intellectual way and others are more concerned with aesthetics and beauty. I wanted these artworks to work in both ways. The photographs of nature are all about beauty, whilst I hope the words, which are moments from songs I have written, provoke curiosity. What do these words mean? What is the relationship between the words and the images?
Interesting side note – the typeface is FS St James, which is part of the Fontsmith’s Lost and Foundry project, where typography found in London’s Soho was lovingly crafted into digital fonts.
Abacus Tax and Trusts Logo
I have designed a logo for financial advice company Abacus Advice Tax & Trusts. The company director showed me a lovely stained glass version of the original Abacus Advice logo, and I designed the new logo to capture some of its spirit.
I drew a new version of the lower case ‘a’ letterform which had three distinct sections, and I chose three colours from the stained glass.
Hera Pictures Logo
Liza Marshall called her new production company Hera after the Greek goddess, and I came up with this logo to communicate strength, independence and femininity.
I worked largely on my own on this project, but in the model of the ITV logo design process, my friends at type foundry Fontsmith crafted the final drawing of the logo.
To read about my creative journey so far and discover more about how I work, please go to the About page.