Sky Vivo is a popular digital television channel in Italy. The challenge was to create a brand for this bubbly and vivacious, high energy entertainment channel, to set it apart from its competitors and to make it instantly recognisable. We created a flexible channel identity by making a visual texture with the letterforms of Vivo. The channel launched with three vibrant colours which were configured differently across the schedule. After a year we refreshed the channel’s identity by introducing video. We toured Italy capturing snapshots of daily life.