A different view
TG4’s strapline – Súil Eile, ‘a different view’ – is a good summary of the channel’s attitude. Working with creative studio Pete&Tom, we developed ‘a different view’ within the logo, showing a magical, enchanted world. This intriguing environment contains Celtic symbols and suggests history and story telling. The colours and clean lines outside the logo speak of the modern Ireland of today and tomorrow.
The cube and the typeface
The glowing logo cube performs different functions, all the time helping to maintain the channel’s distinctive atmosphere. Special stings are made for seasonal events. On St Patrick’s Day the logo cube turns green. Over Christmas it is red. A bespoke typeface, designed by Fontsmith, nods at Gaelic letterforms whilst feeling completely contemporary.