In order to avoid favouring either of the divisions that were merging, we were asked to come up with something completely new. Our solution would need to reflect two things – that this was a significant, global organisation, and that Red Arrow Studios was in the business of entertainment. We presented our clients with several logos and ‘slinky’ was chosen, because it was felt that this design would best reflect these two aspects of the organisation.
A Sense of Movement
Large cropped logo symbols bring a sense of movement to the static graphics. Below is a magazine advert and the front and back of a comp slip.
We created stings and promo graphics which leave no doubt about the logo’s slinky origins. The playful tone of the animations sits comfortably alongside Red Arrow Studios’ entertaining content. Here is a five second logo sting.
We employed the new brand principles when building the new website. The home page features a full frame video clip, which is book-ended with our logo animations. The cropped logo symbols which appear across the website move with gentle parallax as the user scrolls.
The comprehensive brand guidelines detail the new identity.
Thank you to our clients at Red Arrow Studios, particularly to EVP Marketing and Communications Paul Raven. Thanks also to Matt’s collaborators – designer Iancu Barbarasa, animator and composer Oscar Gonzalez and developer Steve Jones.