Projects / SeeSaw Identity

Formation of the SeeSaw logo in one of our stings
Formation of the SeeSaw logo in one of our stings

Playful on demand

SeeSaw was a TV on demand service. We created an identity which was about movement. The logo was made of two play symbols. They faced forwards and backwards, suggesting good TV from today and yesterday. We also created a style guide to show people how to use the SeeSaw brand elements.

https://vimeo.com/145124434

Witty narratives

We developed well over twenty ideas for idents, and here are a few that made the grade. Using only the shapes and colours of the logo, we established the mood of the brand with these short, witty, surprising narratives. We gave each ident a different mood, suggesting the range of content on offer. All the idents showed SeeSaw as a fun and accessible place.

https://vimeo.com/145124428

https://vimeo.com/145124433

https://vimeo.com/145124429

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