![Our logo for 4oD](http://ruddstudio.com/app/uploads/2011/06/Rudd-Studio-4oD-logo-1170x658.png)
New logo on demand
When Channel 4 wanted to set up a TV on demand service, they approached us with five possible names for the service. We produced a series of designs for each which helped them pick the right name. The simple oD shape looks like a button: implying immediacy and ease of use. We made a logo sting which played at the beginning of every programme viewed on 4oD which featured our own sound design.