Projects / 4oD Identity

Our logo for 4oD
Our logo for 4oD

New logo on demand

When Channel 4 wanted to set up a TV on demand service, they approached us with five possible names for the service. We produced a series of designs for each which helped them pick the right name. The simple oD shape looks like a button: implying immediacy and ease of use. We made a logo sting which played at the beginning of every programme viewed on 4oD which featured our own sound design.

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