I was again invited to judge the 2024 GEMA Awards this year. GEMA (The Global Entertainment Marketing Academy of Arts and Sciences), celebrates the most innovative and impactful work in the entertainment marketing industry for TV and Streaming.
It’s always good to look at a bunch of new creative work. You see new ideas and technologies and get inspired. My impression as I was going through the submissions was that 4creative – Channel 4’s own creative team – were stealing the show. This turned out to be the case as they won 35 trophies including 13 Golds, 11 Silvers, 10 Bronze & Creative Team of the Year. Of all the things I saw as I was judging, my favourite was 4creative’s outrageous promo for Channel 4’s Change Climate season.