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E4 Identity

Our logo for E4
Our logo for E4

Young, purple and cheeky

E4 was Channel 4’s new baby. It needed a brand that was recognisably young, rebellious and different. We wanted the logo to contain the letter and the number in a single, toy-like shape. We knew this would become a great thing to play with as the brand developed. We were pretty sure E4 should be a single colour brand. Orange and purple seemed to stand out as having the right feel and energy, but orange was much in use elsewhere. We chose purple, and E4 made it their own. We also created a distinctive, edgy font which incorporated the E from the logo helping to create an unforgettable on-screen brand and establish the channel’s cheeky personality.