
I have spent much of this year working with a great company in Newcastle upon Tyne called Cravens, which was founded in 1946 and might in fact be the oldest independent advertising agency in Britain. We worked together closely on a project to refresh the brand identity of one of the biggest sports betting and gaming groups in Britain, which has a workforce of 28,000 people and a network of 3500 shops. We’ve since been working on a new exciting project which is still under wraps. I have been visiting Newcastle sporadically for face to face meetings and we’ve made great use of video calling for regular catch-ups.