La7 Omnibus Rebrand

Following our work redesigning La7’s news programmes, we were asked to look at Omnibus – the network’s daily topical show. The morning programme helps people to navigate the complexities of current affairs, so we developed an Omnibus map. Here are the title sequences.

The main title sequence is a journey around the whole map.

Sub-sections of Omnibus have their own, shorter title sequences, each showing a journey over a part of the map.

The branches of the map terminate with words, such as questions and analysis. These describe the content of each programme.

Each part of the map is coloured differently, so that the separate title sequences have their own identity.

We standardised the end title design across all the news and Omnibus programmes, bringing a new sense of confidence to the channel.