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Channel 4 +1 Identity

Our logo for Channel 4 +1
Our logo for Channel 4 +1

A revealing new logo

Channel 4 was proud to be the first terrestrial channel to launch a +1 service. The design challenge was to create a look which was different and striking, and yet similar to the main channel. We did this by removing sections of the 4 logo to reveal a number 1. We found that we could get away with not spelling out the 4, as we were subverting an iconic, well-known logo.